This first picture asks you to identify the full images of the dogs and the full images of the cats. When I first took a look at this picture I could not identify any of the full cats or dogs. I really needed to go back and take another look at the picture to really find the full cat and dog bodies. Can you find the full cat and dog bodies? Have you ever been watching a movie or a television show and was so focused on seeing one certain thing, you missed something very important? This happens to me every time I watch a movie. I always ask the other person that I am watching the movie with to rewind the film because I always miss something very important since I am so focused on something else going on in the movie.
Selective attention is when someone focuses on specific objects and filters out others. According to our textbook and lecture slides many people find certain things in the environment more important than others. While I watch movies I find certain aspects in the movie more important than others. Selection is achieved partially through use of the fovea. The fovea is a very tiny part in our eye that makes objects a lot more sharp and clear to see. The fovea in the eye can make out different movements more clear which can tell your brain the different parts of the environment to pick up on.
Divided attention is when your brain can focus on more than one thing at a time. Whereas, selective attention you only focus on one thing at a time. This attention will pick up on the more important objects in the environment. Selective attention is used when advertisements on the television or even billboards are around. Marketers do this so that they can catch the attention of the viewer for the object that they are promoting. A person’s mind can detect what is more important in an advertisement or even just what they want to focus on. This happens to me all the time, every day. Even while I am at work I tend to focus on just the customer rather than the whole entire store.
This video is a prime example of selective attention.
by: Stephanie Zilinski