When I read this section in the book it shocked my mind to understand that I taste what I see when I am eating. I never really thought deep into how the taste of my foods would be influenced just from how it appears to my eyes. The book states that seeing food can induce activity in the hypothalamus, a region known to control appetite and eating-related behaviors. It is important to see what we are eating because then this will allow us to determine if our food is properly cooked, if it is fresh, should we purchase this food, etc.
When I first look at my food, my brain is already telling me how this food will taste. Being able to see it will influence my perception of the particular food. Yes, I can still smell, touch, hear, expect, and understand the foods I am eating but being able to see it will allow me to determine if I will accept or reject the dish. When I see foods with different colors such as green, I think these foods will taste fresh. When I see yellow, I think the food will have some acidity. Seeing red, I think the food will be sweet. Being able to see what I am about to taste has a very strong impact on how I will enjoy or not enjoy my foods.