Wednesday, June 3, 2015
Influence of Smell
During my senior year in high school I worked at a major department store and during the Christmas season they would change the store's scent through the air system. The retailer, like many others, wanted to create an environment where the smell of cinnamon, along with the holiday decor, would have a positive impact on the shopper. The retailer believed that smell has the power to trigger emotional memories and if they are good memories it may make the person more likely to purchase items from them. As we have read in chapter four this is a popular tactic in casinos, stores, and hotels to increase sales. However, as the book states, it can render a person's thoughts and memories as more emotional, but it can also have a strong negative reaction if they find it unpleasant.