Tuesday, November 25, 2014

I recently stumbled upon a commercial geared towards educating the public about being aware of cyclists. The video is a perfect example of change blindness. There are 21 differences between the original shot of all of the suspects and the ending shot when the murderer is revealed. When I first watched the video I did not notice a single difference since I was busy focusing on the suspects. I like the fact that the use of change blindness is utilized in this example to show motorists how easy it is to miss what you are not intentionally looking for,

1 comment:

  1. This is called changed blindness! Our mind only focuses on the things we deem to be important! Isn't it incredible the things we aren't aware of!