Subliminal odors are quite the interesting concept in my opinion. Essentially, they're scents that our brains perceive without conscious awareness. Although they don't reach our conscious level of perception, they still have the power to affect both our psychological and physiological responses. For example, a pleasant odor can boost your mood or reduce your stress without you even realizing it.
While doing some research about subliminal odors, I found an interesting article about how some of the ways they can influence our behavior. Subliminal scents can influence how likely you are to purchase certain products, as well as your perception about the product quality. They can also cause people to be more generous with their time and money.
You can read this article here:
https://www.psychologytoday.com/us/blog/smell-life/201101/smell-manipulation
I think it's pretty incredible how easily our behavior, emotions, and decisions are influenced by something as small as a scent. The fact that a lot of the time we don't even realize it's happening reveals just how complex the brain actually is.
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