After learning about how our hearing works in class, I found a video discussing a new German company on the rise that develops advanced hearing aids.
The company developed a new hearing aid that works just like most hearing aids, but is much more aesthetically pleasing than most hearing aids we are used to seeing. Their aim is to adhere to the wants of young people in need of hearing aids, but who do not want to feel stigmatized since society typically associates hearing aids more so with the elderly than the youth. These hearing aids are so sleek and so small that they are barely visible in the ear when worn, making it very appealing to many people. It can be ordered online, making it easily accessible, and then is adjusted by an expert in person. The product can even connect to your phone through an app that allows you to adjust its settings as if they are headphones; this further helps people forget they are even wearing a hearing aid, it is almost like wearing an accessory.
Here is a link to the video: