I found an article called Scents Sell: The Sweet Smell of Success that focused on the idea of olfactory branding. The article explains how important our sense of smell is and how hotels use that information to attract more residents. Since we remember more things through smell compared to all of our other senses; 35% to be exact, hotel administrators use that to their advantage. They manipulate the scent of the lobby to trigger a pleasant response from their customers. Another interesting fact found in this article is that it lists the “top ten happy smells, such as: freshly baked bread, clean bed sheets, freshly mown grass, fresh flowers, freshly ground coffee, fresh air after rainfall, vanilla, chocolate, fish and chips, and bacon frying.” Overall, I learned that our memory is heavily impacted by our sense of smell and even some cool facts to tell all my friends.
Inderscience Publishers. "Scents sell: The sweet smell of success." ScienceDaily. ScienceDaily, 9 September 2015. <www.sciencedaily.com/releases/2015/09/150909124836.htm>.
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