Sunday, November 23, 2014

The Halo Affect

  1. The halo effect is why we like the things that we like. The halo effect is a cognitive bias in which an observer's overall impression of a person, company, brand, or product influences the observer's feelings and thoughts about that entity's character or properties. It was named by psychologist Edward Thorndike in reference to a person being perceived as having a halo.

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