The halo effect is why we like the things that we like. The halo effect is a cognitive bias in which an observer's overall impression of a person, company, brand, or product influences the observer's feelings and thoughts about that entity's character or properties. It was named by psychologist Edward Thorndike in reference to a person being perceived as having a halo.
The psychology of Perception involves the interaction of our senses and our conscious mind. Perception is involved in every aspect of our lives as we make decisions and judgments based on what we experience. If you study diligently you will leave this course with a broad understanding of sensation and perception. From this general understanding you will be able to further investigate areas of interest by means of literature review and research on specific topics.